Article published by : Weboholic Works on Thursday, July 25, 2019

Category : Internet Marketing

Difference Between Seo, Sem, And Smm.

Digital marketing plays a crucial role in today's time regardless of any industry it caters to, it is important to keep up with the digital marketing trends and patterns with evolving time. Irrespective of any role you play in building up a brand you should be aware of few digital marketing acronyms, if you just take a moment to think about it, the need for digital have been so important for each and every brand to represent their presence in the market. Understanding digital terms such as Search Engine Marketing, Social Media Marketing, and Search Engine Optimization could help your business grow largely.

Let’s take a look at the 3 terms mentioned above.

SEM - Search Engine Marketing
Search Engine Marketing is the process through which you drive traffic to your website through paid online advertisements, in other words, you first pay Google so that your content is given the utmost priority and it gets displayed on the top of the search result helping generate more awareness and traffic on your website. You must have heard of Google Adwords and PPC. Due to the growing market and its vast saturation, the rates of Google ads have grown significantly.

SMM – Social Media Marketing.
Social Media Marketing has gained huge popularity in recent years. It is a part of On-Page SEO because it helps in Link Building, Social Media Marketing has contributed largely towards brand building, it is considered as one of the most important pillars of the marketing spectrum in this digitally driven world. Brands have become very much conscious of their digital presence, as customers are consuming all the digital information possible about a particular product before they buy it. So many factors have to be considered from a brand’s point of view, Social media is one of them. The main objective of social media is to drive qualitative traffic on to the website, blogs, and landing page to get the end-user engaged, which results in traceable awareness and reach.
Social Media Platforms such as Facebook, Instagram, Linked In, Twitter and Snapchat are mainly targeted by the brands.
To, grow social media engagement it is important to first know your customers or followers, secondly providing them with the rightly optimized content, and targeting them with the most engaging and creative content you can deliver. Social Media Marketing gives you the leverage of experimenting and being as creative as you can get, different brands use different strategies and plan to connect to their target audience and give them the best experience possible. For eg – A brand is known as bewakoof uses memes to connect to its followers whereas Durex has its style to target their niche in a particular way.

SEO – Search Engine Optimization.
SEO is a practice used for a website or a blog to improve its rankings on search engines such as Google, Bing, and Yahoo, etc. These techniques help improve a website’s SERP or Search Engine Result Page. There are 2 factors in SEO, On-Page SEO, and Off-Page SEO.

On-Page SEO includes Keyword research, including title tags, URL structure, Alt tags on the images. On-Page SEO assists greatly to the overall SEO of the website. A good On-Page SEO practice can make a huge difference it ensures that your product or service is found out by the right person.

On the other hand Off-Page SEO includes the practices which are done externally to your website or blogs, Off-Page SEO is a process which includes creating backlink through different methods such as Blog directories, RSS feeds, Submissions, Comment links, Social Bookmarking, Press Releases, etc. Social Media Marketing is also another part of Off-Page SEO. Content which is posted on the Internet through social media is another factor which acts as a backlink to the website. Good content attracts traffic to the website which is very important.

On paper, it may sound easy but it’s very complicated when it comes to implementing this tactic practically, But don’t worry we have already proven this practices and successfully turned it for our clients. Weboholic is one of the best digital marketing agencies in Mumbai. Our SEO, SMM and SEM services have made us one of the best lead generation companies in Mumbai.


Keywords: lead generation companies in Mumbai, best digital marketing agencies in Mumbai

By: Weboholic Works

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