Article published by : Razzak Ahmed on Thursday, May 12, 2016

Category : Advertising

Process Of A Successful Exhibition


Exhibition stands are set up with a primary aim to increase the business at a good speed. At exhibitions, companies get a golden chance to interact with the potential customers at one-on-one basis. It is an important event of not only interacting but also advertising, marketing and branding the product or a company. To take full advantage of the event, it is necessary to make sure few things are in place. With these things in place, the exhibition is bound to become a successful one. Exhibition stand in Dubai are quite well made. There are plenty of exhibition stand companies in Dubai but it is necessary to choose the best. The company who understands the process well and delivers the best to the clients.
Here is the basic process for carrying out a successful exhibition:
• Strategic Planning
After meeting with the client, the objectives and goals to set up the exhibition stand should be finalized. Your exhibition stand builder should be aware of the venue and the number of people that are expected to arrive. According to these details, the budget and the type of the exhibition stand is decided. The manual of the exhibition conducted is discussed in detail at this stage by the client and the exhibition builder. The plan of the exhibition should be clear and on point.
• The Brief
The exhibition stand can be custom made according to what is being exhibited. The feel, vibe and the aim of the company needs to be taken into account. The client should brief the exhibition contractors of the expected outcome of the exhibition according to them. At this stage, the builders can creatively built the exhibition stands so as to meet the objectives of the event and also maximize the sale. The stand is built in a way that is audience friendly to increase the engagement rate with the audience.
• Layout and Design
At this stage, after testing and lot of sketching the final layout and design of the exhibition is decided. The furniture, number of people, brochures and equipment are finalized. Taking into consideration the plan, the final layout is built to meet the objectives and goals. The required equipment and graphics should be in place. The electrical layout of the event is completed and finalized.
An exhibition event is an important step to engage with potential customers. An exhibition stand should be easily accessible. It helps your company to directly interact with the people interested in your service or product. Make sure your exhibition builder follows these stages and a perfect exhibition stand is delivered to you!

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Keywords: outdoor advertising agency, exhibition stand builders, display stands dubai



By: Razzak Ahmed

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