Making Headway into the Home Appliance Market

LG home appliances have become very popular among Indians. Thanks to a pan-Indian presence, the company has become a household name. The products manufactured by LG has covered wide bases from washing machines, refrigerators, water purifier, cleaners, plasma TVs, Blu-Ray players, home audio systems and basically everything that one requires to enhance the standard of living.

When we think of LG home appliances, the first thing that comes to our mind is the refrigerator. From the humble beginnings, fridges have come to be very advanced and on the edge of technological advancement. We would not be exaggerating if we said that LG is out at the front developing some of the best cooling devices that will set it apart from the intense competition and get it premium prices. At the same time, the largest segment is the average consumer who demands better products at lower prices. This fact is not lost to the FMCG giant and we can see the results of its efforts in products designed by it.

Single door Refrigerators are the cheapest of the lot, followed by the double door ones and finally, someone who does not want to settle for anything but the best, there is the LG side-by-side refrigerator with exception cooling capabilities with great looks to boot, not to mention low power consumptions which is a specialty of most LG home appliances. What is more commendable is that these devices are not only outstanding in terms of designs; they are also technologically advanced and cut on expenses that arise out of excess energy bills.

Washing machines have become indispensable with traditional cloth washing procedures becoming obsolete. LG is the pioneer of the steam cleaning technology which holds promise of becoming the new thing in homes very soon. Most LG washing machines have been manufactured with big Indian families in mind. These have large drums, with some models able to handle 11 kg of load every time. There are smaller washing machines too with lesser load capabilities, but whatever be drum configuration, LG washing machines are hot favourites because of its thriftiness with water and energy.

Other notable LG home appliances are water purifiers. The average Indian home needs a purifier because the level of impurities in water has risen to dangerous levels and without a purifier children as well as adults are exposed to avoidable health hazards. A one time investment in a LG WCD74GJ1P Water Purifier will save thousands of rupees on doctor’s fees.

LG home appliances are the best choices for the average Indian household and the premium product seeking customer alike.

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Keywords: LG home appliances, LG washing machines, Single door Refrigerators

By: akshita

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