Article published by : Daniel Tong on Wednesday, June 10, 2020

Category : Marketing

Cross-Border eCommerce in China- a Brief Glimpse

Being one of the most lucrative consumer markets in the world, with plenty of opportunities for western entrepreneurs, the eCommerce market scenario of China is consistently evolving. Termed as the top-notch eCommerce market in the world, China is expected to overtake the global market space in the near future. It offers a huge potential for European retailers, which is one of the significant reasons most entrepreneurs choose to invest in the Chinese consumer market, though there are several barricades and challenges. With more than 900 million online buyers in the country, penetrating the Chinese market space and attracting discerning consumers is no mean feat.

Cross-border e-commerce in China is one of the most effective channels where foreign brands can sell their products to Chinese consumers through various online portals. It is also considered a popular way for ever-evolving Chinese consumers to buy high-quality products from across the world, which is otherwise impossible.

Cross-border eCommerce- Understanding the concept

Any international sale of products between two countries on an online platform is known as cross-border eCommerce. There are three types of trades, which include B2B, B2C, and C2C. Cross-border eCommerce or CBEC is a significant strategy as it paves way for an exponential growth of business in the online market arena. It is perhaps one of the best strategic methods to expand your business across the globe and venture into diverse market spaces.

CBEC sales have witnessed a tremendous boom in the past several years owing to an accelerated demand for foreign products. According to a recent survey, international eCommerce is quite essential for the success of any business venture. The majority of the countries around the world have governments that encourage international trade and globalization.

Several reasons can be attributed to the rise in cross-border eCommerce in China and other countries across the world. The rise in income is one of the main reasons for the growth of cross border eCommerce. Consumers in China and other parts of the world are now searching for imported goods online which was otherwise impossible to buy or available only to a few fortunate people.

With strategic planning and execution, cross-border eCommerce can work wonders for foreign businesses. It is also one of the fastest and effective channels for small foreign brands to launch their online business in China. With numerous cross-border ecommerce platforms in China, the prospects of improvising your online international business are comparatively high. Some of the main ecommerce platforms in China include Alibaba Group, Kaola, JD worldwide, RED, Wechat stores, and many more. Foreign entrepreneurs can leverage the endless potential of cross-border ecommerce platforms in China and boost their online presence and business. Nevertheless, it is important to know how to unlock this potential and enhance your business prospects in China through these platforms.

Westwin offers digital marketing services such as search engine marketing, social media marketing, strategic consulting, display advertising, website localization, WeChat & Weibo advertising, and cross border eCommerce services. To know more, visit


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By: Daniel Tong

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