Realigning Your Business to Meet Smartphone Mobile Consumer Needs

The way Smartphone mobile and hand held device are going to take over most of the market and get over the large screen market segment making it necessary for businesses and organizations to realign their approach towards success. Most majors have already shifted their businesses onto the online realm and more are readying their ventures to compete in this fast moving, quick deciding market. Your competitor is already there, getting more business from people who are looking for solutions to their problems online on a regular basis. Need more evidence of smartphone mobile phones taking over the earth? Look around you, someone near you consuming information optimized to catch attention and drive sales.

Smartphone mobile is a reality, it is here to stay and change a lot of things forever. One of those many things is the marketing industry. Businesses are in a mad race to try their hands by following the success formula they see others apply. Unfortunately, there is not universal formula and the huge mess of information is not helping anyone!

Instead of juggling too many things all at once, what you need is a step by step strategy. Some of the more successful ones are doing a few things differently. The greatest trick to making mobile strategies work for you is to think of the least intelligent customer and weave the mobile experience around that person. It is not just the design that we are talking about, the whole experience from the moment the person begins his experience to the moment he exits, and the user should have his wishes fulfilled. Besides giving a great experience to your user, your investment in creating the perfect smart phone mobile should pay off with at least one or more of the following:

1. Increase in Sales: The effect of making your website mobile friendly will not manifest itself in increased sales. However, gradually in time depending on how good your mobile strategy is, you should see results. In fact results acquired by reliable sources have shown that more than 78% of all mobile internet users have made at least 1 purchase in 2102. In the year ahead, this number is expected to rise significantly higher.

2. Seamless Access Point for Customers: Smart phone mobiles, unlike desktops and laptops, are always operational. These devices are more than alternatives to the desktop experience. Users would rather press the screen unlock button on their smartphone mobile and get on with their online life than power up their desktops and laptops to get a slightly better version! That is the reason why you must be on their mobiles – make a mobile app or a mobile friendly website.


3. Shares and Referrals: What makes marketing on mobile platform all the more exciting is the free referral and shares that you get from mobile users. Smart mobile phone users are very active in their social life, so much so that they get together with friends, snap photographs with their mobile phones and begin sharing on their social spheres. There is a very good chance that if your website interests your users, they are likely to share it with their friends and pull them over to your site. Online commerce depends heavily on third party user reviews. Improvement in user experience translates into good reviews online, which in turn gets you more business.


4. Tracking Success and Failures: Mobile websites let you track success and failure with great accuracy and finds you roadblocks that you need to overcome in order to make your mobile presence worthwhile.

It does not require a genius to figure out that being online has great advantages and if you have not already aligned your business marketing strategies to meet the needs of the mobile consumer, you need to get that done at the earliest.


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Keywords: smart mobile phone, smart phone, buy smart phones

By: akshita

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